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Fractional Marketing Leadership roles/ Contract/ 2023-Now
SaaS companies in Health-tech and HR-tech.
- Secured $1.5M in investor funding and revenue growth, leading to increased market presence and accelerated business expansion for clients through strategic brand awareness, go-to-market initiatives, and targeted marketing campaigns.
- Established growth frameworks for 3 startups in health tech and HR-tech, focusing on customer feedback loops and agile methodologies; the frameworks facilitated rapid product iterations, leading to increased user adoption rates across all platform
- within six months at the GTech program.
Head of Marketing/ realto.io (Elia Group)/ 2019-2022.
API & technology solutions for Energy as a Service (EaaS) application providers
- Built marketing efforts from the ground up, securing €5M in seed funding and attracting over 600 B2B users in year one, driving rapid market entry and growth.
- Positioned realto.io as a finalist in the ABB Electrification Start-up Challenge and the SET100, winning industry awards and boosting brand credibility.
- Spearheaded investor engagement strategies, facilitating rapid scaling and increased visibility in the market.
Head of Marketing/ RingCentral (UK)/ 2014-2016
Technology solutions for telecommunications
- Spearheaded the establishment of the UK marketing team, implementing targeted campaigns that increased brand visibility by 150% across major digital platforms and driving user engagement in key market segments.
- Directed the UK go-to-market strategy, securing over 50 new partnerships and increasing market share by 20%, driving revenue growth and competitive positioning.
Sales & Promotions Manager/ IGE – IslandLogic (HK)/ 2007-2009.
Business Process Outsourcing (BPO) for IT services
- Grew the affiliate programs to generate $30M in annual revenue, achieving a 200% increase in sales, which was crucial in scaling the company’s overall revenue streams.
VP Growth Marketing/ Kpler/ 2022-2023.
API & technology solutions for Energy as a Service (EaaS) application providers
- Directed Kpler’s marketing operations, boosting brand visibility by 25% and driving a 15% sales ARR increase, contributing to $40M sales annual recurring revenue and enhanced market leadership
- Launched the ‘Insight’ product, that generated $4.2M in ARR within the first year, solidifying Kpler’s position as a key player in the market.
- Led marketing strategies for three M&A deals, integrating new acquisitions and implementing a tech stack for advanced metrics reporting.
Snr Marketing Lead/ Innogy Innovation Hub (DE)/ 2016-2019
Energy as a Service (EaaS) solutions for Innogy backed startups
- Directed go-to-market and growth strategies for startups within the Innogy Innovation Hub, raising €4M in seed funding for SHINE and driving successful market launches.
- Developed and executed targeted outreach initiatives to prospective investors, directly resulting in the acquisition of 15 new funding opportunities for emerging startups within six months at the GTech program.
Head of SEO/ RingCentral (SEA)/ 2012-2014
Technology solutions for telecommunications
- Managed a team of 30+ and optimized SEO strategies, boosting revenue by 30% through improved organic search performance and targeted keyword campaigns.
- Played a critical role in RingCentral’s successful IPO in 2013, increasing conversion rates by 15% in the pre-IPO phase; directly impacting the company’s financial performance and investor appeal.
Director of Marketing/ IGE – IslandLogic (PH)/ 2009-2012.
Business Process Outsourcing (BPO) for IT services
- The lead in building a new marketing services division with $25M in annual recurring revenue, managing multimillion-dollar budgets and expanding the team to 30+ professionals.
Head of marketing
realto.io – Tech startup in the energy sector
- Head of marketing
- Brand development and brand awareness
- Demand generation and account based marketing
- Funnel efficiency and pipeline management
- Performance marketing
- Graphic design
- PR
Marketing lead
Crumpler.eu
In Germany. E-Commerce, conversion optimization, website development, performance marketing, affiliate marekting, email marketing, Social media marketing.
Head of marketing
www.shine.eco, Tech company in the energy management sector.
- Head of marketing
- Brand positioning and brand awareness
- New business acquisition
- Online user digital journey development
- Offline campaigns and events
- Online sales
- PR
