Senior Marketing Exectutive
Thank you for checking out my credentials! I am a self-made entrepreneurial businesswoman/designer/digital marketing consultant, who has lived and worked in the UK, Hong Kong, the Philippines, and Germany.
I am hugely experienced, with a proven track record for increasing reach, generating demand, growing revenue, and boosting business visibility.
I have 12+ years optimising acquisition funnels and growing businesses across cross-cultural marketing teams globally. And worked with several SaaS organisations and start-ups including RingCentral, Innogy (innovation hub), and re.alto energy.
About Me
Hello, I’m Poppy. I’ve Been Building Online Businesses For Over 12 Years!
For over 12 years, I have helped companies of all sizes to grow their online businesses. I often work with very limited budgets so I have learned over the years to work with my clients to implement clever strategies to maximize marketing spend, streamline operations and grow conversions.
Every piece of work & advice I provide is clear, legal and transparent. It is important to build a solid base and a good name for your online business so I only focus on the legitimate activities that deliver results in the most efficient way for your budget.
I don’t cut corners for a quick win.I don’t tell you what you want to hear.And I am sometimes brutally honest because it’s the only way we can make your site a success.Before I start any work, I will explain what I intend to do in plain English so you can be happy and confident with my suggestions, time scales and costs. Once you are happy, I will get started.My internet marketing services are extremely affordable and are only a fraction of the cost of most agencies who often charge around £150+ per hour.
My advice and recommendations are based 100% on proven experience. And having worked both partner and client side for brands, and for both business to business and business to consumer companies, where I have delivered first class results, I understand expectations and accountability. It is also safe to say I do not employ any illegal or ‘black hat’ marketing techniques to cut corners.
Experience and demonstrable results in:
- B2B & B2C: Enterprise/SMB/scaleup/start-up
- Sales & marketing: Demand generation, funnel efficiency, pipeline management
- Team: Recruitment, leadership, development, change management and retention
- Business strategy: Growth, ROI, OKR, business model canvas, and customer advocacy
- Performance marketing: Native advertising, content marketing, social media, search engine marketing (SEM)
- Product marketing: Research, ideation, segmentation, propositions, agile framework
- Brand development & awareness: PR, innovation, thought leadership, market education
- Technical marketing: Search engine optimisation (SEO)
- Design: Graphic design, web design, video creation
- Leadership
- Demand generation
- Design
- Brand Building
- SEO
- Performance marketing
My Vision
Offer engaging content that is relevant, really connect with your target audience, and deliver on your promises! Marketing is best served with integrity and should focus on increasing customer experience. Engaging content + happy customer = Profit!
Creating a successful online business is not about how deep your pockets are, it’s about giving your customers what they want, when they want it and then looking after them once you have their trust. Understanding this concept will set you above companies who are unable to. My goal is always to maximise the return on your investment and ensure your business goals are being met with the money you invest. I will:
- Create professionally designed websites that are high quality and user friendly.
- Make sure your website is found on Google through effective use of SEO.
- Help businesses generate an on going stream of new customers by improving their online presence.
- Teach your customers how to use online marketing to grow sales and profits.
- Keep up with the latest developments in online marketing so that we can pass on the benefits to your customers.
I believe that a solid digital marketing strategy should be clear and simple. I will help you to fix problem areas, identify new opportunities to capture sales and implement strategies that will help your business grow. I have a very varied experience so I often employ techniques from other industries to deliver the desired results. My aim is to teach you how to carry your business forward with confidence.
I believe design is a process
I prototype and iterate
I design and build
Define
After an inital free consultaion where we discuss your needs in detail, I shall create a proposal and quote. This proposal will define the steps and actions towards reaching your goals, timelines, and costs.
Design
Once the proposal has been finalised and agreed, I shall get to work. Whether the project is design/strategy/campaign creation I will work closely with you and keep you informed every step of the way.
Refine
At every stage you will provide your input. Each project is tailored to your exact needs and no part of the strategy will go to implementation phase until you are exstatic and excited with the work.
Build
Following your sign off, the work project will go in to implementation phase. Be it the launch of your website, campaign creation, search engine optimisation, direct sales, or channel marketing strategy
“I’ve had the pleasure of working with Poppy at RingCentral, where she provided her expert knowledge on SEO/SEM marketing. Poppy certainly knows her stuff! In addition to her Poppy’s expertise, I admired the way she managed her team and her collaborative attitude. Poppy leads with a great attitude and provide an excellent example for direct reports and colleagues alike. I could always count on her, and I hope to have the opportunity and honor of working with her again.“
“Poppy is an excellent colleague. She is extremely hard-working,creative and just a joy to be around. Her understanding andimplementation of online marketing and web developmentstrategies is as impressive as her dedication to her clients. I lookforward to working and learning from Poppy in the years to come.“
“I was totally new to online marketing when I started working with Poppy, I’d say that I wouldn’t be where I am right now had she not hired me to join the affiliate marketing team back when she was still the manager. She was a great mentor who gave a lot of independence and opportunity for growth (both personally and professionally). Poppy is an expert in her field and it was no surprise when she was promoted to VP – she led a very promising and talented team of marketing staff, helped the company with several contract negotiations which eventually led to the company’s growth and increased in revenue“
“”Poppy is hardworking, energetic, and inspiring. Always ready to take challenges head on, she has brought the department to various levels of success. As she took on the VP role, she has quickly transformed marketing operations with her energy, zeal, and inventiveness. Poppy is a terrific person, a great colleague, and an inspiring manager who I learned a great deal from. I enjoyed working with her immensely and hope that we have the opportunity to work together in the future. A joy to work with, Poppy is simply one of the best colleagues I ever worked with“.“
“I worked alongside Poppy at Island Logic. She is an intelligent, motivating, businesswoman with a great attitude. I found her to be very passionate and dedicated towards work so much that she inspires the people she works with. As then head of the human resources department, it was also a pleasure to see her looking after her staff and be genuinely concerned with their welfare. If I were to describe Poppy in just one word, it would be “beautiful.” For that is what she is – beautiful inside and out. She was truly a pleasure to work with“
“I have worked with Poppy and the team at Island Logic, INC several times. I relied on Poppy and her team to build, streamline and maintain our online sales venues and have never been left wanting. Her professionalism and attention to detail makes her the “Go To” team for all of my marketing needs! Thanks Poppy!
Michael Stumbo
General Manager Pristine Labs, LLC“