I'm Poppy. Marketing Leader Making the Web a Better Place.

Creating a successful online business is not about how deep your pockets are, it’s about giving your customers what they want, when they want it, and then looking after them once you have their trust.

Understanding this concept will set you above companies who are unable to.  My goal is always to maximise the return on your investment and ensure your business goals are being met with the money you invest.


Get in touchPortfolio

my services

Website Design

Gives Your Business a Competitive Edge. If you want to attract more visitors to your website, I will help you create a responsive and functional website to grow your bottom line.

Website Design

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

Branding & Logo

A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.

Content Strategy

The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. In today’s social web environment, getting the right message to the right customer at the right time is crucial.

Website Development

It’s surprisingly rare for website to be beautifully designed and technically sound. My goal is to develop websites that excel on both fronts. Through design and usability, I give your customers many great reasons to explore your web pages for longer.

Built from scratch

No one understands your business better than you, and sometimes a cookie-cutter website just won’t do.

By working with you I apply my extensive knowledge to your strategy and branding guidelines, to create a bespoke final product that match the individual needs of your business and that you and your customers/users will love.

choose a premade template

In many instances there is no need to reinvent the wheel, and spend more on a fully unique website.  I have experience with hundreds of templates across a number of platforms such as wordpress and shopify. I’ll deliver a high quality site that’s easy to use and manage and I’ll train and support you to use it to its full potential.

Maintenance & Updates

Once your website is up and running I won’t dissapear.  Whether you’re looking for a monthly, hourly, or after-hours website maintenance plan, I will provide the experience and expertise your company needs.

Brand Building

Brand Building is generating awareness, establishing and promoting company using strategies and tactics. It is enhancing brand equity using advertising campaigns and promotional strategies. 

Personality & purpose

You need to truly define why your organization exists, what your business’s goals are, how big you want the business to grow, and what the business needs to look like to be successful. Brands that embody a deeper sense of purpose have a significant advantage over those that don’t — they have something to say and stand for, not just something to sell

Brand Strategy

Everything you say and do influences the way people perceive your brand. As you set out to create a new brand or take an established brand into the future, the duty is to create a seamless experience that expresses the heart of your brand at every touch point. To do that, you need to start with a foundational strategy for defining and positioning the brand. Where everything from the biggest idea to the smallest detail fits together to create a complete picture of your brand to inspire and connect with your audience.

Story Telling

Stories inspire us. They are the emotional glue that creates meaningful experiences between brands and their audience. Stories speak directly to the human condition and to our hardwired emotions and instincts. Ask yourself, what is our story and why does it matter? Is it meaningful? Great stories build meaningful brands.

Channel Marketing

The rise of social networks and sophisticated digital marketing platforms has rewritten the channel marketing strategy rules. Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business.

Understand Your Goals

What are your digital advertising goals? Is the aim to drive awareness and exposure for an emerging brand or product? Are you selling commodity products, and aiming to get them in front of buyers before your competitors? Is it a longer sales cycle, with a high purchase value consideration that requires many touchpoints and a patient approach? Before you spend your first advertising dollar, get to know your business and clearly lay out your objectives.

Data Capture

Not every tactic is going to work well across every channel. As a digital advertiser, it’s important to be flexible, but more importantly, to be informed. As your program expands in breadth and volume, take advantage of all the insights you glean from your paid efforts across channels.

Refine and Optimise

Your audience is a moving target, and the battle for their attention is complicated and dynamic. Compound that with things like rotating inventory and promotional periods and it can be pretty overwhelming. However, sticking to the basics and doing things like search query analysis and product segmentation are core to program growth and improvement. Take the time to reallocate budgets and seize opportunities, and do so often.

My Process


After an inital free consultaion where we discuss your needs in detail, I shall create a proposal and quote.  This proposal will define the steps and actions towards reaching your goals, timelines, and costs.


Once the proposal has been finalised and agreed, I shall get to work.  Whether the project is design/strategy/campaign creation I will work closely with you and keep you informed every step of the way.


At every stage you will provide your input.  Each project is tailored to your exact needs and no part of the strategy will go to implementation phase until you are exstatic and excited with the work.  


Following your sign off, the work project will go in to implementation phase. Be it the launch of your website, campaign creation, search engine optimisation, direct sales, or channel marketing strategy 

Featured Work

Head of marketing

realto.io – German cloud technology startup 

-Head of marketing
-Brand development and brand awareness
-Demand generation and account based marketing
-Funnel efficiency and pipeline management
-Performance marketing
-Graphic design

e-Commerce marketing head


German project: Strategy and implementation for E-Commerce, conversion optimization, performance marketing, affiliate marekting, email marketing, Social media marketing.

I also did the website design and develoment for the new crumpler.eu online store.

Head of marketing

www.shine.eco, a German energy management startup

-Head of marketing
-Brand positioning and brand awareness
-New business acquisition
-Online user digital journey development
-Offline campaigns and events
-Online sales

Online presence build


A cloud telephony comapny, I headed up the marketing department of 30+ online marketing experts dealing in SEO, SEM for the US and SEA regions.

I also speer headed the go-to-market strategy and implementation for RingCentral products in the UK. Developed the online strategy for the co.uk website. Managed the website translation and migration project. Created the organisational structure for the new marketing department.

Website Development


Ale Walsh is a self made high end bag and jewelry designer.  Famous in Ireland having been featured in Vogue among other top magazines, and worn by a number of Irish superstars. 

I helped her with her website development and online marketing strategy.

Ready to Make Your Idea Come to Life?

I'm Available for Hire or Freelance
Get in touchMy Portfolio

About Me

I’ve Been Building Businesses online for 12+ Years

Working with budgets from boot-strap to hundreds of thousands, I design and successfully scale e-commerce businesses, develop brand identity, increase visibility, build and manage mixed-discipline international marketing teams, and grow businesses of all shapes and sizes on-line.

  • Brand creation
  • Brand growth
  • Online visibility
  • Demand generation

I’ve had the pleasure of working with Poppy at RingCentral, where she provided her expert knowledge on SEO/SEM marketing. Poppy certainly knows her stuff! In addition to her Poppy’s expertise, I admired the way she managed her team and her collaborative attitude. Poppy leads with a great attitude and provide an excellent example for direct reports and colleagues alike. I could always count on her, and I hope to have the opportunity and honor of working with her again.

Baochi Nguyen

Poppy is an excellent colleague. She is extremely hard-working,creative and just a joy to be around. Her understanding andimplementation of online marketing and web developmentstrategies is as impressive as her dedication to her clients. I lookforward to working and learning from Poppy in the years to come.

Josh Friedman

I was totally new to online marketing when I started working with Poppy, I’d say that I wouldn’t be where I am right now had she not hired me to join the affiliate marketing team back when she was still the manager. She was a great mentor who gave a lot of independence and opportunity for growth (both personally and professionally). Poppy is an expert in her field and it was no surprise when she was promoted to VP – she led a very promising and talented team of marketing staff, helped the company with several contract negotiations which eventually led to the company’s growth and increased in revenue

Jessica Bayawa

“”Poppy is hardworking, energetic, and inspiring. Always ready to take challenges head on, she has brought the department to various levels of success. As she took on the VP role, she has quickly transformed marketing operations with her energy, zeal, and inventiveness. Poppy is a terrific person, a great colleague, and an inspiring manager who I learned a great deal from. I enjoyed working with her immensely and hope that we have the opportunity to work together in the future. A joy to work with, Poppy is simply one of the best colleagues I ever worked with.

Chie (Chie Yu) Ferrelli

I worked alongside Poppy at Island Logic. She is an intelligent, motivating, businesswoman with a great attitude. I found her to be very passionate and dedicated towards work so much that she inspires the people she works with. As then head of the human resources department, it was also a pleasure to see her looking after her staff and be genuinely concerned with their welfare. If I were to describe Poppy in just one word, it would be “beautiful.” For that is what she is – beautiful inside and out. She was truly a pleasure to work with

Sheila de Luzuriaga-Galea

I have worked with Poppy and the team at Island Logic, INC several times. I relied on Poppy and her team to build, streamline and maintain our online sales venues and have never been left wanting. Her professionalism and attention to detail makes her the “Go To” team for all of my marketing needs! Thanks Poppy!

Michael Stumbo

General Manager Pristine Labs, LLC

Michael Stumbo