Growth Marketing Consultant
Marketing strategy executed to perfection!
Brand building and visibility are the lifeblood of demand generation; if no one knows you exist, how will they ever desire what you’re offering? A strong, visible brand creates trust, making it far easier for customers to choose you when it’s time to buy.
Generative AI in Marketing
The rapid evolution of generative AI is transforming how businesses approach marketing strategies. By leveraging AI-driven content creation, personalization, and data analysis, you can unlock new levels of efficiency and creativity. Before incorporating generative AI into your strategy, it’s essential to align it with your business goals and ensure it enhances customer experiences. Used effectively, AI can streamline processes and create more engaging, tailored interactions across all channels.
AI Integration for Your Marketing Strategy
I help businesses seamlessly integrate AI into their marketing processes. From automating content creation and personalizing customer interactions to optimizing campaign performance, I’ll guide you through selecting and implementing the right AI tools to elevate your marketing strategy. Together, we’ll harness AI to increase efficiency, boost engagement, and stay ahead of the competition.
Enhancing Customer Experience with AI
Using AI, we can create hyper-personalized experiences that resonate with your audience. I’ll help you leverage AI to analyze customer data, predict behavior, and deliver targeted content that speaks directly to your customers’ needs. By integrating AI-driven personalization, your brand will foster stronger connections and drive higher conversions.
Enhancing Customer Experience with AI
Using AI, we can create hyper-personalized experiences that resonate with your audience. I’ll help you leverage AI to analyze customer data, predict behavior, and deliver targeted content that speaks directly to your customers’ needs. By integrating AI-driven personalization, your brand will foster stronger connections and drive higher conversions.
AI in My Process
In my consulting process, I use AI tools to streamline research, analyze trends, and predict the most effective marketing strategies for your brand. Whether it’s generating insightful data or optimizing campaign performance, AI allows me to deliver faster, more precise solutions that are tailored to your specific needs—ensuring your marketing is both cutting-edge and results-driven.
Poduct Marketing
Effective product marketing is about more than just showcasing your product—it’s about deeply understanding your market, refining your messaging, and driving demand. I work with you to create a clear, impactful product marketing strategy that ensures your offering stands out, resonates with your audience, and converts prospects into loyal customers.
Market Research & Positioning
Understanding your audience and competitors is key to successful product marketing. I help you conduct in-depth market research to identify your target segments and analyze the competition. From there, we’ll develop positioning that clearly defines your product’s unique value, ensuring it meets the right needs in the marketplace.
Messaging & Content Development
A compelling message is crucial to making your product shine. I work with you to craft messaging that highlights your product’s benefits and value in a way that resonates with your audience. From website copy to sales collateral, we’ll develop content that engages and informs, ensuring your product’s story is clear and convincing.
Go-to-Market Strategy & Launch
Launching a product requires a well-coordinated plan. I assist in creating a tailored go-to-market strategy that includes everything from pre-launch buzz to post-launch engagement. Together, we’ll ensure the right marketing channels are leveraged, your sales teams are equipped, and your product enters the market with maximum impact.
Website Design
Gives Your Business a Competitive Edge. If you want to attract more visitors to your website, I will help you create a responsive and functional website to grow your bottom line.
Website Design
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
Branding & Logo
A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.
Content Strategy
The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. In today’s social web environment, getting the right message to the right customer at the right time is crucial.
Brand Building
Creating brand visibility is all about being in the right place at the right time, like a good cup of tea—always there when needed. Consistency and a dash of charm will keep your brand top of mind without having to shout about it. It is enhancing brand equity using advertising campaigns and promotional strategies.
Personality & purpose
You need to truly define why your organization exists, what your business’s goals are, how big you want the business to grow, and what the business needs to look like to be successful. Brands that embody a deeper sense of purpose have a significant advantage over those that don’t — they have something to say and stand for, not just something to sell
Brand Strategy
Everything you say and do influences the way people perceive your brand. As you set out to create a new brand or take an established brand into the future, the duty is to create a seamless experience that expresses the heart of your brand at every touch point. To do that, you need to start with a foundational strategy for defining and positioning the brand. Where everything from the biggest idea to the smallest detail fits together to create a complete picture of your brand to inspire and connect with your audience.
Story Telling
Stories inspire us. They are the emotional glue that creates meaningful experiences between brands and their audience. Stories speak directly to the human condition and to our hardwired emotions and instincts. Ask yourself, what is our story and why does it matter? Is it meaningful? Great stories build meaningful brands.
Channel Marketing
The explosion of social media and advanced digital marketing tools has completely reshaped channel marketing strategies. Today, before diving into tactics for an effective omnichannel approach, it’s crucial to take a holistic look at your business objectives, customer data, and overall strategy. Success lies in seamlessly integrating these elements to create a consistent, engaging experience across all platforms.
Understand Your Goals
What are your digital advertising goals? Is the aim to drive awareness and exposure for an emerging brand or product? Are you selling commodity products, and aiming to get them in front of buyers before your competitors? Is it a longer sales cycle, with a high purchase value consideration that requires many touchpoints and a patient approach? Before you spend your first advertising dollar, get to know your business and clearly lay out your objectives.
Data Capture
Not every tactic is going to work well across every channel. As a digital advertiser, it’s important to be flexible, but more importantly, to be informed. As your program expands in breadth and volume, take advantage of all the insights you glean from your paid efforts across channels.
Refine and Optimise
Your audience is a moving target, and the battle for their attention is complicated and dynamic. Compound that with things like rotating inventory and promotional periods and it can be pretty overwhelming. However, sticking to the basics and doing things like search query analysis and product segmentation are core to program growth and improvement. Take the time to reallocate budgets and seize opportunities, and do so often.
Website Development
It’s surprisingly rare to find websites that are both visually stunning and technically flawless. My goal is to create sites that excel at both. With a focus on design and usability, I give your customers plenty of reasons to stay, explore, and engage with your web pages.
Built from scratch
No one understands your business better than you, and sometimes a cookie-cutter website just won’t do.
By working with you I apply my extensive knowledge to your strategy and branding guidelines, to create a bespoke final product that match the individual needs of your business and that you and your customers/users will love.
choose a premade template
In many instances there is no need to reinvent the wheel, and spend more on a fully unique website. I have experience with hundreds of templates across a number of platforms such as wordpress and shopify. I’ll deliver a high quality site that’s easy to use and manage and I’ll train and support you to use it to its full potential.
Maintenance & Updates
Once your website is up and running I won’t dissapear. Whether you’re looking for a monthly, hourly, or after-hours website maintenance plan, I will provide the experience and expertise your company needs.
My Process
Discovery
Understand your business, audience, and goals.
Strategy
Develop a tailored marketing plan to drive results
Implementation
Execute the strategy with precision and creativity.
Optimisation
Analyse, refine, and enhance for continuous improvement.
“I’ve had the pleasure of working with Poppy at RingCentral, where she provided her expert knowledge on SEO/SEM marketing. Poppy certainly knows her stuff! In addition to her Poppy’s expertise, I admired the way she managed her team and her collaborative attitude. Poppy leads with a great attitude and provide an excellent example for direct reports and colleagues alike. I could always count on her, and I hope to have the opportunity and honor of working with her again.“
“Poppy is an excellent colleague. She is extremely hard-working,creative and just a joy to be around. Her understanding andimplementation of online marketing and web developmentstrategies is as impressive as her dedication to her clients. I lookforward to working and learning from Poppy in the years to come.“
“I was totally new to online marketing when I started working with Poppy, I’d say that I wouldn’t be where I am right now had she not hired me to join the affiliate marketing team back when she was still the manager. She was a great mentor who gave a lot of independence and opportunity for growth (both personally and professionally). Poppy is an expert in her field and it was no surprise when she was promoted to VP – she led a very promising and talented team of marketing staff, helped the company with several contract negotiations which eventually led to the company’s growth and increased in revenue“
Watch my CV in motion (Sept 2024)
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