Digital Marketing

Digital Marketing

Marketing Leader

Latest CV:  Please click here 

British born and bred, I left England in 2005 to follow a dream to travel. Over the past 12 years I have worked across Europe and Asia helping people and companies to set up and grow their online entities. I am entrepreneurial and extremely knowledgeable in the field of online marketing. This coupled with a ‘work-smart’ work ethic, has resulted in success time over time.

I have 14 years’ experience in senior consulting positions helping startups and large enterprises alike, working with brands such as Ale Walsh bags, Crumpler EU, Innogy Innovation, SPI-Global, No slippy hair clippy, to name but a few.

I specialise in helping people getting online and making money fast, by designing and devloping Shopify, Woocommerce, and WordPress websites at a fraction of the price of an agency. Alongside this, I consult in the area of building brand and brand awarness, and getting people to your website and channels.

I am known for my ability to encapsulate my clients passion and brand personality in to their website and channels, and helping them to create unique and engaging expereinces for their customers.

More about me

affiliate marketing

analytics

content marketing

copywriting

customer value proposition

customer segmentation

digital roadmap strategy

e-Commerce

email marketing

graphic design

market research

media planning

mobile app marketing

online branding

performance marketing

print management

public relations

sales funnel optimisation

social media marketing

search marketing (SEO)

user journey optimisation

video marketing

video production

website design/development

I’ve successfully helped grow revenue for the following companies

duyd

www.dressupyourdrinks.com

Startup. Website design & development.

 

spi-global

www.spi-global.com

In the Philipines. Online marketing full strategy for SEO and Performance marketing through to full strategy implementation. Website rebranding consultation.

Ringcentral U.S.

www.ringcentral.com

In the Philippines. Heading up SEO department, with P&L responsibility.  Managed department of online marketign experts and managers for large scale SEO strategy and implementation, affiliate marketing, and performance marketing.

ringcentral UK

www.ringcentral.co.uk

In the UK. I helped to develop and implement the go-to-market launch for all RingCentral products in the UK.  I helped to set up the online marketing function for the UK, build and grow the UK based team.   I helped to develop the UK website and create marekting strategies for the UK market.

shine

www.shine.eco

In Germany. Product marketing, go-to-market strategy and implementation, performance marketing, social media marketing, event marketing, website development, user journey development, value proposition development.

East Vantage

www.eastvantage.com

In the Philippines. Website development consultation.  Online marketing strategy.

IGE (Affinity Media Group)

Based in HongKong, I worked for Heather Gore ont he marketign team.  I headed up the affiliate marketing section, performance marketing, and content/communication marketing.

No slippy hair clippy

www.hairclippy.com

In the Philippines. Established their brand online, building the business online from the ground up.

crumpler eu

www.crumpler.eu

In Germany. E-Commerce, conversion optimization, website development, performance marketing, affiliate marekting, email marketing, Social media marketing.

Island Logic

In the Philippines. When www.c2cmktg.com was called Island Logic, I headed up the whole online marketing function.  Managing a department of up to 30 experts, with P&L responsibility, I was ultimately accountable for all marketing related clients (up to 30 websites and business), and website customer lifecycle, promotions, channel marketing, etc.  I was also responsible for creating new innovative ideas to grow the business.  For this I developed a new subsection of the business for online marketing package deals – Such as standard SEO, content writing, social media marketing.

 

innogy

www.innogy.com

Working with various corporate startups in the field of renewable energy to kickstart online marketing activity.  Connect startups with my network.  Create easy workable low cost strategies at concept and MVP stages of the businesses.  Prove or disprove hypotheses, and work towards understanding and moulding the viability of products based on the value they bring to the user.  Using testing platforms and measuring data to objectively understand and develop workable marketing strategies, towards exponential growth.

ale walsh bags

www.alewalsh.com

Website development and online marketing strategy.

The Lining the Stitch & the Wardrobe

www.theliningthestitchandthewardrobe.com

Website design and development, unique vector art creation, logo design and creation, online marketing strategy consultation.

I'll get you results

If you are looking for a consultant who talks a [really] good game for several days and then charges the earth with little action, I’m not the right person for you.  But if you want a no bs hard grafter whose objective is to help your business fulfil its highest potential online, you’ve come to the right place.  Email me to open a dialogue, it cost nothing!

My Rates

Rates are tailored to the complexity of the project

I don’t charge ‘silly’ consultancy prices.  I have a lot of experience and value loyalty and retention more than quick fixes.  My aim is to help you make it possible to grow your business online and make more revenue.

I also work with startups and obviously understand that in these cases the pockets aren’t so deep.  You need someone who is responsive, fast, and dedicated, do let’s start a dialogue.

Email me

4 + 1 =

RECOMMENDATIONS

I was totally new to online marketing when I started working with Poppy, I’d say that I wouldn’t be where I am right now had she not hired me to join the affiliate marketing team back when she was still the manager. She was a great mentor who gave a lot of independence and opportunity for growth (both personally and professionally).

Poppy is an expert in her field and it was no surprise when she was promoted to VP – she led a very promising and talented team of marketing staff, helped the company with several contract negotiations which eventually led to the company’s growth and increased in revenue

Jessica Bayawa

Freelance Online Marketing

Poppy is an excellent colleague. She is extremely hard-working, creative and just a joy to be around. Her understanding and implementation of online marketing and web development strategies is as impressive as her dedication to her clients. I look forward to working and learning from Poppy in the years to come.
Josh Friedman

President & COO, C2C Marketing, Inc.

I’ve had the pleasure of working with Poppy at RingCentral, where she provided her expert knowledge on SEO/SEM marketing. Poppy certainly knows her stuff! In addition to her Poppy’s expertise, I admired the way she managed her team and her collaborative attitude. Poppy leads with a great attitude and provide an excellent example for direct reports and colleagues alike. I could always count on her, and I hope to have the opportunity and honor of working with her again.
Baochi Nguyen

Marketing Executive, Social Canny, Krux Digital, RingCentral, Boingo Wireless

I worked alongside Poppy at Island Logic. She is an intelligent, motivating, businesswoman with a great attitude. I found her to be very passionate and dedicated towards work so much that she inspires the people she works with.

As then head of the human resources department, it was also a pleasure to see her looking after her staff and be genuinely concerned with their welfare.

If I were to describe Poppy in just one word, it would be “beautiful.” For that is what she is – beautiful inside and out. She was truly a pleasure to work with

Sheila de Luzuriaga-Galea

Senior HR / Administrative Manager, Island Matters, Inc.

I have worked with Poppy and the team at Island Logic, INC several times. I relied on Poppy and her team to build, streamline and maintain our online sales venues and have never been left wanting. Her professionalism and attention to detail makes her the “Go To” team for all of my marketing needs! Thanks Poppy!

Michael Stumbo
General Manager
Pristine Labs, LLC

Michael Stumbo

Business Owner, Olympus Entertainment, LLC

Poppy is hardworking, energetic, and inspiring. Always ready to take challenges head on, she has brought the department to various levels of success. As she took on the VP role, she has quickly transformed marketing operations with her energy, zeal, and inventiveness.

Poppy is a terrific person, a great colleague, and an inspiring manager who I learned a great deal from. I enjoyed working with her immensely and hope that we have the opportunity to work together in the future. A joy to work with, Poppy is simply one of the best colleagues I ever worked with

Chie Yu

Digital Marketing Sr. Manager, Sky Cable